For residential builders

Stop quoting jobs you were never going to win.

BuildBrief puts a structured brief — complete with a job value estimate and lead score — in your pipeline before you make a single call.

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New brief
HIGH SCORE
87
Sarah Mitchell
Kitchen & bathroom reno · Paddington QLD
Job Value Estimate
$180K – $240K
Scope Full kitchen + 2 bathrooms
Timeline April start · 10–12 weeks
Finance Pre-approved · ready now
Decision Choosing builder this week
View brief
Call Sarah →

The problem

Every builder knows this feeling.

3–6
HRS
Wasted on every bad lead Phone calls, site visits, rough sketches — before you even know if the job is yours.
40%
Of quotes go nowhere Nearly half of builder quotes never convert. Most of that work happens before the client was ever serious.
$0
Earned for your time Pre-sales is unpaid consulting. BuildBrief makes sure you only consult when it counts.

That's not a lead. That's unpaid consulting. And it happens before you've earned a single dollar.

Three steps

From inquiry to qualified lead in minutes.

01

You send the link

Client gets a guided brief process

Your client follows an AI-guided walkthrough — scope, style, budget, timeline, must-haves. Takes them about 8 minutes. No forms. No jargon. Just the right questions, in the right order. Serious clients complete it. Tyre-kickers drop off.

02

Brief lands in your pipeline

Estimate and score generated automatically

The moment a brief is submitted, BuildBrief produces a job value estimate based on the scope and a lead score based on readiness, fit, and value. It hits your pipeline as a complete, structured card. You haven't done anything yet — but you already know more than you usually do after the first call.

03

Call the right lead first

Your best jobs, already at the top

Your pipeline ranks itself. High-value, decision-ready leads sit at the top. You don't have to guess who to call — and you don't have to wing the first conversation. The brief has already done the work. You just have to show up prepared.

What BuildBrief delivers

The brief does the work before you do.

Three capabilities that work together. Not features — outcomes.

01

The Brief

Everything a builder needs. Before the first call.

AI walks your client through scope, style, budget, timeline, and decision readiness. The result is a structured, consistent brief — not a paragraph of rambling notes. Every brief looks the same. Every one tells you what you need to know.

"My builder sent me a link. I answered a few questions. She already knew everything when we spoke."

02

Job Value Estimate

Know what the job is worth before you pick up the phone.

BuildBrief generates a calibrated project value range from the brief inputs. You see it the moment the brief lands. Is it in your sweet spot? Is it worth a site visit? You know the answer in seconds — not after two hours of scoping.

"I passed on two jobs last month that looked good on the surface. The estimate told me they weren't my kind of work."

03

Lead Score

Your best leads, already ranked.

Every brief is scored on readiness, fit, and estimated value. Your pipeline sorts itself. The jobs worth chasing float to the top. You stop working an inbox and start working a shortlist. High-score leads get called first. Low-score leads wait — or don't get called at all.

"I stopped calling every lead in order of when they came in. Now I call the best ones first. Won two jobs in a row."

The Kanban

Everything that comes after the brief.

A clean pipeline that moves with you — from brief received to job signed. Standalone or plugged into your existing CRM.

Stage 01
Brief received
Stage 02
Quote sent
Stage 03
Site visit booked
Stage 04
Contract signed
⚡

Already using ServiceM8 or Buildertrend? BuildBrief plugs in. The brief arrives in the tool you already use. No double-handling. If you don't have a CRM, the BuildBrief Kanban runs standalone — everything you need, nothing you don't.

Pricing

Pays for itself on the first lead it filters out.

One bad quote costs you 3–6 hours and a site visit. BuildBrief costs less than that — every month.

Free trial

$0

First 5 briefs free. No credit card. See the value before you commit.

  • 5 briefs included
  • Job value estimate on each
  • Lead scoring
  • Pipeline Kanban
Get started free
Most popular

Solo Builder

$79/mo

Owner-operator. Unlimited briefs. The full BuildBrief experience — no CRM needed.

  • Unlimited briefs
  • Job value estimates
  • Lead scoring & ranking
  • Full pipeline Kanban
  • Custom brief link
  • Email support
Start free trial

Business

$149/mo

For builders with a sales or estimating function — or multiple people quoting jobs.

  • Everything in Solo
  • Up to 5 users
  • CRM integration
  • Custom brief branding
  • Priority support
Start free trial

All plans billed monthly. Save 2 months on annual billing. Cancel any time.

Questions

Straight answers.

The brief takes about 8 minutes and it's designed for the way homeowners think — not the way you need the information. Clients who are serious fill it in. Clients who ghost you on the brief were going to ghost you anyway — just later, after you'd already spent time on them. The brief is a filter. That's the point.
No. BuildBrief sits before your existing process. By the time a brief hits your pipeline, you haven't changed anything — you've just started the job better. Your quote process, your site visit, your workflow: all unchanged. You just arrive with more information.
It's a range, not a quote. It's generated from the scope, location, finish level, and complexity the client describes. It's designed to tell you if a job is in your ballpark — not to replace your quoting process. Think of it as a pre-filter that saves you assessing the job in person before you know if it's worth your time.
A contact form collects a name, a number, and "I want to do a reno." BuildBrief collects everything a builder needs to assess a job — scope, style, budget range, timeline, decision readiness, and finance status — in a consistent, structured format. Plus an automatically generated value estimate and lead score. That's not a form. That's a brief.
BuildBrief includes a full Kanban pipeline — brief received, quote sent, site visit booked, contract signed. You don't need anything else. If you already use ServiceM8 or Buildertrend, BuildBrief plugs in and the brief arrives in the tool you already use.
You can be sending briefs in under 15 minutes. You get a link. You send it to clients. BuildBrief handles the rest. There's no complex setup, no configuration, and no training required. If you can send a text message, you can use BuildBrief.

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The next builder in your area is about to start using this.

First 5 briefs free. No credit card. Set up in 15 minutes.

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No lock-in. Cancel any time. A Wolfari product.