For residential builders

Stop quoting jobs you were never going to win.

BuildBrief AI puts a structured brief — complete with a job value estimate and lead score — in your pipeline before you make a single call.

Start free See how it works
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HIGH SCORE
87
Sarah Mitchell
Kitchen & bathroom reno · Paddington QLD
Job Value Estimate
$90K – $110K
Scope Full kitchen + 2 bathrooms
Timeline April start · 8–10 weeks
Finance Pre-approved · ready now
Decision Choosing builder this week
View brief
Call Sarah →

What it is

BuildBrief AI is a lead-qualification tool for residential builders. It replaces the contact form on a builder's website with an AI-guided brief that captures project scope, budget, timeline, and decision readiness — then instantly generates a job value estimate and a lead score, so builders know which enquiries are worth their time before making a single call.

SOUND FAMILIAR?

Every lead starts with the same five questions.

When a new enquiry lands, you're already running the numbers in your head — before you've even picked up the phone. Most briefs don't give you enough to answer any of them. So you call. You meet. You scope. Three hours in, you realise the job was never yours.

1
Can I do this job?
Project type, scope, capability.
2
Should I even bother?
Budget, timeline, and capacity.
3
What's it going to cost to quote?
Site visits, design time — before a cent is billed.
4
What risks can't I see yet?
Access, heritage, structural surprises.
5
Am I even going to win it?
Serious buyer or price fish?

It's why most builder quotes don't convert:

3–6 HRS
Per lead, before you know if it's yours Builders typically spend 3–6 hours on calls, site visits, and rough sketches before knowing if a job is winnable.
Most
Quotes don't convert Builder quotes that go nowhere still cost hours of unpaid pre-sales work — before the client was ever serious.
$0
Earned for your time Pre-sales is unpaid consulting. BuildBrief AI makes sure you only consult when it counts.

Three steps

From inquiry to qualified lead in minutes.

01

You send the link

Client gets a guided brief process

Your client follows an AI-guided walkthrough — scope, style, budget, timeline, must-haves. Starts at around eight minutes for simple projects — longer for bigger ones. The more detail they share, the higher the lead quality and score. Serious clients complete it. Low-intent enquiries drop off.

02

Brief lands in your pipeline

Estimate and score generated automatically

The moment a brief is submitted, BuildBrief AI produces a job value estimate based on the scope and a lead score based on readiness, fit, and value. It hits your pipeline as a complete, structured card. You haven't done anything yet — but you already know more than you usually do after the first call.

03

Call the right lead first

Your best jobs, already at the top

Your pipeline ranks itself. High-value, decision-ready leads sit at the top. You don't have to guess who to call — and you don't have to wing the first conversation. The brief has already done the work. You just have to show up prepared.

What BuildBrief AI delivers

The brief does the work before you do.

Three capabilities that work together. Not features — outcomes.

01

The Brief

Everything a builder needs. Before the first call.

AI walks your client through scope, style, budget, timeline, and decision readiness. The result is a structured, consistent brief — not a paragraph of rambling notes. Every brief looks the same. Every one tells you what you need to know.

"My builder sent me a link. I answered a few questions. She already knew everything when we spoke."

02

Job Value Estimate

Know what the job is worth before you pick up the phone.

BuildBrief AI generates a calibrated project value range from the brief inputs. You see it the moment the brief lands. Is it in your sweet spot? Is it worth a site visit? You know the answer in seconds — not after two hours of scoping.

"I passed on two jobs last month that looked good on the surface. The estimate told me they weren't my kind of work."

03

Lead Score

Your best leads, already ranked.

Every brief is scored on readiness, fit, and estimated value. Your pipeline sorts itself. The jobs worth chasing float to the top. You stop working an inbox and start working a shortlist. High-score leads get called first. Low-score leads wait — or don't get called at all.

"I stopped calling every lead in order of when they came in. Now I call the best ones first. Won two jobs in a row."

Now in beta

Are you a builder in Brisbane or SEQ?

Join the beta and be among the first builders using BuildBrief — free while we launch.

PRICING

Pays for itself on the first lead it filters out.

Simple plans for builders of all sizes. Pricing coming soon — join the beta to get early access.

FREE TRIAL

Starter

● Coming soon

The full jobs dashboard free for two weeks. No credit card required.

  • Jobs dashboard (CRM)
  • Kanban pipeline board
  • List view
  • Stats overview
  • Site visit scheduling
  • Lead management & search
  • Email support
  • AI chatbot brief capture
  • Job value estimates
  • Lead scoring & ranking
  • Reports dashboard
Most popular

SMALL TO MEDIUM BUILDERS

Pro Builder

● Coming soon

AI brief capture on your website, plus the full dashboard and reports.

One-time setup fee — we customise the chatbot to your business.
  • Everything in Starter
  • AI chatbot brief capture
  • Unlimited briefs
  • Job value estimates
  • Lead scoring & ranking
  • Shareable brief link
  • Reports dashboard
  • Email support

FULLY INTEGRATED TECHNOLOGY

Team

● Coming soon

For builders with a sales or estimating function, or multiple people quoting jobs.

  • Everything in Pro Builder
  • Up to 5 users
  • CRM integration
  • Custom brief branding
  • Priority support

Pricing confirmed at launch. Beta builders get early access and founder pricing.

Questions

Straight answers.

Every builder runs the same five questions when a lead comes in: can I do this job, should I bother, what'll it cost me to quote, what surprises are waiting on site, and am I even going to win it. A contact form answers none of them. A phone call answers maybe two — after you've already spent an hour on it.

BuildBrief AI captures the signals that answer all five, before you pick up the phone. Project type and scope tell you if it's your kind of work. Budget, timeline, and finance status tell you if it's worth your time. The brief itself tells you what the quote will cost to produce. Photos and notes about the space flag the surprises. And the score — built on readiness, fit, and intent — tells you how likely you are to win it. You still make the call. But you make it knowing.

The brief takes about 8 minutes and it's designed for the way homeowners think — not the way you need the information. Clients who are serious fill it in. Clients who ghost you on the brief were going to ghost you anyway — just later, after you'd already spent time on them. The brief is a filter. That's the point.
No. BuildBrief AI sits before your existing process. By the time a brief hits your pipeline, you haven't changed anything — you've just started the job better. Your quote process, your site visit, your workflow: all unchanged. You just arrive with more information.
It's a range, not a quote. It's generated from the scope, location, finish level, and complexity the client describes. It's designed to tell you if a job is in your ballpark — not to replace your quoting process. Think of it as a pre-filter that saves you assessing the job in person before you know if it's worth your time.
A contact form collects a name, a number, and "I want to do a reno." BuildBrief AI collects everything a builder needs to assess a job — scope, style, budget range, timeline, decision readiness, and finance status — in a consistent, structured format. Plus an automatically generated value estimate and lead score. That's not a form. That's a brief.
Contact form vs BuildBrief AI
What you get Contact form BuildBrief AI
Client name & contact ✓ Yes ✓ Yes
Project type & scope ✗ Rarely ✓ Always
Budget range ✗ No ✓ Yes
Preferred timeline ✗ No ✓ Yes
Finance / approval status ✗ No ✓ Yes
Decision readiness ✗ No ✓ Yes
Style & finish preferences ✗ No ✓ Yes
Site risk indicators ✗ No ✓ Yes
Job value estimate ✗ No ✓ Auto-generated
Lead score & ranking ✗ No ✓ Auto-generated
BuildBrief AI includes a full Kanban pipeline — brief received, quote sent, site visit booked, contract signed. You don't need anything else. Already using a CRM? BuildBrief AI plugs in at the Team tier. The brief arrives in the tool you already use. No double-handling.
You can be sending briefs in under 15 minutes. You get a link. You send it to clients. BuildBrief AI handles the rest. There's no complex setup, no configuration, and no training required. If you can send a text message, you can use BuildBrief AI.

From the founder

Ryan Ramsay built BuildBrief AI after years watching builders waste time on leads that were never going to convert. With a background in construction and software, he founded Wolfari to fix the part of the sales process every builder hates — the phone call before you know if the job is even worth quoting.

Get started

"Is this lead actually worth three hours of my time?"

That's the question every builder asks. It's why we built BuildBrief AI.

Quote less. Win the jobs that matter.

Free during beta — no credit card, no lock-in.

Joining Steven and builders across SEQ. A Wolfari product.